Long-form essays and short field notes on LinkedIn strategy, personal positioning, and the work of building authority in technical fields.
I audited 50 LinkedIn profiles of senior engineers. The top 5% had 15 things in common. The bottom 5% all made the same 5 mistakes. Here's what separates profiles that convert from profiles that don't — scored and specific enough to act on today.
A scored audit of 15 LinkedIn profile signals that determine whether recruiters, clients, and AI search engines take a senior IC seriously.
AI vs human LinkedIn posts in 2026: what engagement data, Reddit sentiment, and platform research actually say about which performs better and why.
How LinkedIn's quality filter, golden-hour testing window, and semantic ranking work — and what actually gets suppressed.
The LinkedIn headline is the most-scanned, least-considered piece of writing on your profile. Here's what the strong ones do differently.
The cadence-first playbook was built for content creators. It fails for the staff engineer with a real job, real depth, and genuinely rare insight.
Why save-to-like ratio is the closest thing to a real authority signal on LinkedIn — and how to read it on the body of work you've already published.
The "results-oriented" performance-review voice is killing your LinkedIn. Six concrete patterns for writing about technical work that reads like a human.
The opening line decides everything. Four hook patterns drive most save behavior on senior-IC writing — here they are, with examples and counter-examples.
If your headline says one thing and your posts say another, the audience optimizes for the version they trust — and that's never the version you want.
Field notes on LinkedIn strategy and authority-building for senior technical professionals. Slow newsletter. Long thinking. No churn.